Invisalign is now marketed by cosmetic dentists all throughout the United States. The magic behind the success of this product is that the company that created it, Align Technology Inc., didn’t have to do any marketing to sell it. All they did was certify dentists to use their products, and the dentists marketed the product through word of mouth with existing patients. As time has passed, Align Tech decided to offer dentists marketing materials, like posters, videos, and other marketing materials to help them get the word out in bigger, and better, forms. If you think about it, it’s quite genius actually.
Another big reason Invisalign has been able to dominate is becasue their dentists aren’t necessarily orthodontists. Before Invisalign, orthodontists were the ones who straightened out teeth. Because of Invisalign, any cosmetic dentist can now offer a teeth-straightening solution.
How this occurs is due to the amazing computer software Align created for their dental marketing team, also known as cosmetic dentists. The dentists take the measurements of the teeth in a patient’s mouth, and then feed that information into the computer. The software begins to lay out a blueprint of the steps that will be needed to position the teeth properly, culminating in a teeth of straightened teeth the patient will love.
This blueprint is sent over to the lab, where technicians work to create the aligners, also known as “trays,” the patient will need to wear for about two weeks before they need to slip on the next pair. The aligners push on the teeth, and get get them into position so the next set of aligners can fit properly. This process continues until the teeth end up exactly when the software calculates they need to be.
Invisalign trays are made of plastic, making them hard to discern. This helps the patient undergo orthodontic treatment while going through their regular day, and no one is none the wiser. To add even more firepower to an already incredible product, the trays can be removed. This means a patient can take off their trays if they want to eat, brush, floss, or play a sport that may cause them to damage the aligner.
Although dentists agree the trays should be kept on as long throughout the day as possible, there have been many patients that claim they had their trays out several times a day and still got the result they wanted. Can you see why Invisalign is so popular today? To get a first-hand experience, go online, and look up “Invisalign Braces NYC,” to begin creating your dream smile today!
